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Business Studies Textbook
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Unit 3 Strategies for success Functional objectives and strategies Chapter 1 Using objectives and strategies Functional strategies and accounts Chapter 2 Understanding financial objectives Chapter 3 Using financial data to measure and assess performance Chapter 4 Interpreting published accounts Chapter 5 Selecting financial strategies Chapter 6 Making investment decisions Marketing strategies Chapter 7 Understanding marketing objectives Chapter 8 Analysing markets and marketing Chapter 9 Selecting marketing strategies Chapter 10 Developing and implementing marketing plans Operational strategies Chapter 11 Understanding operational objectives Chapter 12 Operational strategies: scale and resource mix Chapter 13 Operational strategies: innovation Chapter 14 Operational strategies: location Chapter 15 Operational strategies: lean production Human resource strategies Chapter 16 Understanding HR objectives and strategies Chapter 17 Developing and implementing workforce plans Chapter 18 Competitive organisational structures Chapter 19 Effective employer/employee relations Unit 4 The business environment and managing change Corporate aims and objectives Chapter 20 Understanding mission, aims and objectives Chapter 21 Relationship between businesses and the economic environment Chapter 22 Relationship between businesses and the political and legal environment Chapter 23 Relationship between businesses and the social environment Chapter 24 Relationship between businesses and the technological environment Chapter 25 Relationship between businesses and the competitive environment Managing change Chapter 26 Internal causes of change Chapter 27 Planning for change Chapter 28 Key influences on the change process: leadership Chapter 29 Key influences on the change process: culture Chapter 30 Making strategic decisions Chapter 31 Implementing and managing change
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This title has been written for the latest AQA GCSE Business Studies specification. It covers Unit 1: Setting up a Business and Unit 2: Growing as a Business and provides detailed advice on how to approach the controlled assessment in Unit 3. - Engages students with business insights and topical information about specific businesses - Provokes further thought and reflection with open-ended questions related to stimulus photos - Tests students knowledge with assessment questions included at the end of each section - Further motivates and challenges students of higher ability with 'extension exercises' - Ensures students understanding of all topics with clear and concise definitions of all key terms A Teacher Guide containing detailed answers to all the questions in the book is available for separate purchase. (ISBN 978-1-84489-325-6). Glossaries also available online at Vocab Express, an interactive learning application. Visit www.vocabexpress.co.uk/hodder for more information.
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